A complete brand identity for a century-old Wyoming bank launching under a new name.

Launching a new brand without losing a century of community trust.

When Integra BG acquired Uinta Bank and announced the rebrand to Tanager, existing customers needed reassurance and prospective customers needed a reason to notice. The challenge wasn't just designing a logo; it was building a full visual identity system that felt genuinely fresh and modern while honoring the Western community banking character that had earned customer loyalty across Wyoming for over a hundred years. Every touchpoint, from the debit card in a customer's wallet to the brand guidelines a future marketing team would follow, needed to communicate the same thing: this bank is built for the West, and it's built to last.

A brand system built to carry a Wyoming bank into its next century.

Michael Hancock led creative direction and graphic design for the complete Tanager brand launch. The identity system draws from the landscape and character of the Wyoming West: direct, uncluttered, and built with the kind of confidence that doesn't need to shout. Deliverables to-date have included the full logo system, a comprehensive brand guidelines document establishing typography, color, usage rules and visual standards for the new institution, debit card design, newsletter template, and the Tanager Bank website — all developed in coordination with the bank's leadership team and timed to the June 2026 public rebrand from Uinta Bank.