621 Studio // Salt Lake City, Utah
Design that
demands attention.
Strategy that earns results.
30 years of creative direction paired with full-stack digital marketing expertise — built to move brands from invisible to unforgettable.
"We don't separate the beautiful from the measurable. Every pixel has a job, every strategy has a goal, and every process is transparent."
— Our Approach
What We Do
Eight disciplines.
One team.
One team.
01 / Graphic Design & Brand Standards
Brand Identity & Design
Logos, print & digital design, and brand standards built on 30 years of applied design illustration roots to modern execution. We don't do generic, we don't use templates, and we don't hand the wheel over to AI; we do uniquely you.
02 / Websites
Web Design &
Development
Full-stack website builds in Next.js or WordPress. Designer-coded, not template-dropped. Customized back-end systems built to spec. Architected for performance, SEO & conversion from the first commit.
03 / Search Engine Optimization
SEO, AEO & GEO
Technical audits, comprehensive content strategy, entity optimization & AI-answer visibility. We build for modern search engines and the AI-powered answer layer that's already replacing it. Future-proof your brand's online visibility.
04 / Analytics
Analytics &
Data Strategy
GA4 custom dimensions, GTM governance, funnel insights, conversion tracking & monthly reporting that tells you what's working — not just what happened. Customized specifically for your company, goals & campaigns.
05 / Content
Content &
Copywriting
Voice-matched, SEO-aligned, goal-oriented content. Journalism-trained copywriting that actually sounds like a person. Backed by a proprietary humanized content system that standardizes compelling storytelling across your entire organization.
06 / Print
Print &
Collateral
Campaigns, packaging, annual reports, marketing materials & beyond. We've directed print for regional, national & international clients across every sector. Physical design still matters. Our hard-earned expertise means you stand out from your competitors' AI slop.
07 / Swag
Promotional
Products
Concept, design, sourcing & production for branded merchandise you'll be proud to give away — and people will actually use. Top-quality hats, bags, apparel & promo products at surprisingly reasonable costs, designed to extend your brand, not dilute it.
08 / AI-Powered Compliance Software
Content Compliance
Launching August 2026
An AI-powered system that checks every piece of content against regulatory frameworks & federal laws, flagging nuanced language for final review. Built in-house to bridge marketing & compliance teams.
The Team
Two people.
Full stack.
Full stack.
Creative Director & Founder
Michael Hancock
BYU-trained under McRay Magleby, Michael brings 30+ years of creative and marketing direction to every project. He's led visual identity, campaigns, packaging, and web design for clients from regional banks and nonprofits to national health systems — and he still draws. That illustrator's instinct for structure and story is what separates 621's design from everyone else's.
Born in Ogden, raised across a dozen states in a military family, Michael developed an early eye for what makes people, places, and brands distinct. When he's not designing, you'll find him in the Uintas, on a snowboard, or driving his restored 1967 Volvo 1800S to car shows.
Branding
Art Direction
Print & Large Format
Digital Media
Packaging
Web Design
Swag & Promotional Materials
Digital Strategist, SEO Expert & Developer
Mikelle Despain
With a background in journalism and 15+ years of SEO and web development, Mikelle bridges the gap between creative storytelling and technical execution. She has led companies across the U.S. to the top of search engines, optimizing digital marketing strategies that successfully strengthen visibility and conversion both on the web and offline. Her experience spans dozens of industries from education and finance to mining geology and entertainment.
Mikelle was raised in the Salt Lake area and grew up with a passion for words. While her love of writing was her foray into marketing, it was her strategic mind and technical prowess that enabled her to harness SEO and digital marketing strategy to help her clients get seen by people who matter. She is a mother of four littles and spends what little free time she has in her garden, cooking, or developing AI apps.
Next.js
SEO / AEO / GEO
Data Analytics
AI Platform Development
Content Strategy & Copywriting
WWeb Design & Development
Selected Work
Recent
projects.
projects.
Trusted by brands across banking & finance, professional services, non-profit, education, mining & exploration, media, transportation & more
Why 621 Studio
The case for a studio
over an agency.
over an agency.
01
You talk to the people doing the work.
No account managers, no hand-offs, no runaround. Michael designed it, Mikelle built it, and when you ask a question, you'll get the answer directly from the person who actually knows what they're talking about.
02
Creative & technical in the same room.
Design decisions are made with performance in mind. SEO strategy is made with design in mind. When the creative and technical leads are on the same team, nothing falls through the gaps.
03
Proprietary AI tools built for our clients.
Give us a problem & we'll solve it. Take our compliance auditing & marketing personalization + dissemination platforms, for example. Our AI skills & outside-the-box thinking mean solutions other agencies don't even consider.
04
30 years of craft. Zero cargo cult thinking.
Michael was mentored by McRay Magleby, one of the most recognized designers in American history. Mikelle was trained by some of the best SEO minds in the business. Those pedigrees mean design & strategy are rooted in principle, not trend.
AI
Coming Soon // Proprietary Platforms
Individualized, compliant content that's always
on-brand.
on-brand.
In a regulated industry? Our Content Compliance System checks every piece of content against federal laws & legal guidelines before it ever hits your desk for review. For agent-based companies or franchises, our Marketing Personalization Tool optimizes each piece of collateral, email campaign, or social media post for each agent's unique voice & demographic — automatically. Both platforms were built in-house to eliminate challenges our clients face on a daily basis.
Launching August 2026
Free Audit
Find out what your
site is leaving behind.
site is leaving behind.
We'll review your website or brand and deliver a real audit — not a sales pitch. You'll get specific, actionable findings across design, SEO, technical performance, and content.
Homepage & UX design review
Technical SEO health check
Core Web Vitals & speed analysis
Brand consistency assessment
Content gap & keyword opportunity
AI-answer visibility (AEO/GEO) check
Conversion path evaluation
Request Your Free Audit