Website Design
Collateral
A decade of creative direction, print collateral, and design for one of the nation's most ambitious STEM workforce nonprofits.
Base 11 is a nonprofit 501(c)3 STEM workforce and entrepreneur development organization empowering women and minorities with the access, awareness, and belief needed to succeed in next frontier industries of the 21st century. Under the leadership of Landon Taylor, the organization accelerated more than 11,000 students on their pathways to STEM success, and has since launched the Next Frontier Initiative with a goal of reaching 100,000+ students, early STEM career adults, and entrepreneurs by 2030. 621 Studio has served as Base 11's creative partner since 2016, providing creative direction, website design, and a full suite of print and marketing collateral that represents the organization to donors, partners, academic institutions, and the students it serves.
A mission this ambitious needs design that earns trust at every level — from scholarship students to Fortune 500 partners.
Base 11 operates across a wide and demanding audience spectrum, engaging high school students and community college scholars on one end, and major institutional partners, philanthropic donors, and corporate sponsors on the other. The design system and collateral needed to work for all of them simultaneously: approachable and inspiring for students who need to see themselves reflected in the materials, and credible and polished for the foundations, universities, and companies writing the checks that make the programs possible. Annual reports, program brochures, and event materials all had to carry the same standard of craft, because every touchpoint is a fundraising and recruitment tool.
Ten years of creative direction — annual reports, collateral, and a brand presence built to scale with the mission.
621 Studio has led creative direction and graphic design for Base 11 since 2016, producing a sustained body of work that has grown alongside the organization through multiple program expansions. The engagement spans website design and development, annual report design, program flyers and recruitment collateral, and donor-facing brochures. Each piece is built with the dual audience in mind — visually compelling enough to capture a student's attention and substantive enough to satisfy an institutional partner's scrutiny. The longevity of the relationship reflects both the quality of the work and the trust 621 Studio has built with Base 11's leadership over nearly a decade.
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