SEO / SEM
Website Design & Development
Marketing Strategy
Swag
Long-term creative and digital partnership for one of Utah's most established home improvement retailers.
Jones Paint & Glass has served Utah homeowners and businesses since 1938, grown over multiple generations into a seven-location retailer offering windows, doors, shower glass, custom mirrors, and paint products across the Intermountain West. 621 Studio has served as a creative and digital marketing partner across branding, print, social media, advertising, SEO strategy, Google Ads, web design, and content for over a decade. Our role was designing a marketing strategy that extends an 85-year brand legacy and a digital strategy to keep a multi-location retailer visible in an increasingly competitive industry.
Keeping a household name visible in communities with an influx of out-of-statae residents and converting in the digital era across seven locations and a product catalog that spans dozens of categories in an increasingly competitive market.
Jones Paint & Glass carries windows, doors, glass, mirrors, shower enclosures, and a full range of paint products — which means competing for search visibility across dozens of product categories, each with its own keyword landscape and competitive set. When a Google Core Update impacted organic traffic and pushed rankings down across key product pages, the business needed both a recovery strategy and a longer-term content approach that could hold up through future algorithm changes. At the same time, the marketing collateral program needed to keep pace with a growing multi-location footprint and evolving product offerings.
Print and digital working together — brand-consistent collateral supported by data-driven SEO and conversion analytics.
On the creative side, Michael Hancock provided art direction and graphic design for Jones Paint & Glass marketing materials, including print campaigns, advertising, and collateral that maintain the brand's approachable, locally-trusted character across locations. On the digital side, Mikelle Despain continues to design and executed an SEO / AEO / GEO recovery strategy following Core Update impact, rebuilding content and page optimization across the site's highest-priority product categories. Form fill conversion tracking was implemented to create visibility into which pages and traffic sources were actually generating leads, giving the Jones team real data to act on.
in detail.
![[REPLACE: Image 1 description]](https://621studio.com/wp-content/uploads/2026/07/JPG-Paint-Ad-1.jpg)
you see?