Collateral
Marketing Strategy
Event Management
SEO
Swag
Seven years of brand partnership for one of Utah's most respected community banks.
Rock Canyon Bank was a locally-owned community bank serving the Wasatch Front from its Provo headquarters, built on the philosophy that banking decisions should be made by people, not algorithms. From 2013 through 2025, 621 Studio served as the bank's creative and marketing partner, developing brand campaigns, marketing collateral, digital advertising, promotional products, search engine optimization and event strategy across six locations and through the bank's eventual acquisition and rebranding as Hillcrest Bank.
Competing on character in a market dominated by national banks.
Rock Canyon Bank's edge wasn't rates or branch count; it was the relationship. Every loan reviewed by a human. Every client known by name. The challenge was expressing that distinctly human brand promise through marketing that could hold its own against the polished national chains while still feeling genuinely local and approachable. They needed creative that reflected who they actually were, not who the industry expected a community bank to look like.
A campaign built around freedom from traditional banking.
621 Studio developed the "Banking Freedom" campaign concept and executed it across every touchpoint: digital display advertising, in-branch TV screens, print collateral, branded apparel, SEO and promotional products. Michael's creative direction established a visual identity system that was warm without being folksy, professional without being corporate, and Mikelle helped the website get seen. For over a decade, we managed creative production, marketing strategy, and event support, adapting the brand through growth, multi-location expansion, and ultimately the transition to Hillcrest Bank under National Bank Holdings.
in detail.
you see?